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Popular Articles

Bhupesh Bhandari: Are celebrities worth their price?
Purists will tell you that celebrity endorsement is nothing but lazy advertising. Instead of working on the brand, companies use a celebrity to create awareness and get the message across in a jiffy. The cost of creating the campaign may go up, but the money and time required to rub the brand in get reduced by a huge margin.

'Exports, defence offset business to drive our growth'
Mahesh Kulkarni / Bangalore November 17, 2009, 0:30 IST

News of the day

NASA launches space shuttle Atlantis
The shuttle Atlantis has blasted off carrying vital supplies and spare parts for the International Space Station to push its life past the 2010 retirement of the aging shuttle fleet.
Business Ideas

Markets down in early trades

The Sensex opened weak this morning following subdued cues from its Asian peers. The Sensex opened at 16,827 and is now down 61 points at 16,798. - Nifty below 5,000 in opening trades - Tech view: Markets likely to open weak - Downside breakout could test 4,800 - Markets at a glance - Downside breakout could test 4,800 - BSE Capital Goods index slumps 7% this week The Nifty slipped below the 5,000 mark in opening trades. The index has now recovered and is down 21 points at 5,015. Asian markets are in red in morning trades. The Hang Seng has dropped 239 points (1%) to 20,486. The Nikkei has slipped 127 points (1.2%) to 10,463. HDFC Bank has dropped 2% to Rs 1,646 in morning trades. Infosys and Sterlite have dropped 1.8% each to Rs 2,525 and Rs 804, respectively. Wipro is down 1% at Rs 693. On the other hand, Maruti Suzuki has gained 2% at Rs 1,459. Mahindra & Mahindra has added 1.5% to Rs 1,149. Grasim and ITC are up 1% each.


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